Sustainability

 

Carbon Footprint 

The fashion industry worldwide generating a lot of carbon footprint due to the energy used during its production, manufacturing, and transportation. Most of our clothes are produced in China, Pakistan, Bangladesh, or India, countries essentially powered by coal. It is the filthiest type of energy in terms of carbon emissions. 

Chemicals used in the Fashion Industry

Chemicals are the #1 components in our clothes. It is used during fiber production, bleach, dye, and the wet process of our clothes. The chemicals used in the cotton farm could cause various diseases or even premature death among cotton farmers, along with massive freshwater, soil degradation, and marine pollution.

Forced Labour

Many fashion brands assure their customers that the workers who made their clothing are paid "at least the minimum legal wage". This is varied if you are living in a first-world country where the standard of living is high. The minimum wage represents between 1/2 to a fifth of the living wage. In short, it is not enough to get by monthly in third-world's country standards. Most manufacturing workers are underaged and worked extremely long hours in poor unsafe working conditions. Some working environments in certain countries are so badly maintained that the building could collapse at any given time.

New Movement

Sustainable fashion concerns more than addressing fashion textiles or products. From small pop-up shop to eCommerce platform to big conglomerate retail stores, it comprises addressing the whole ecosystem of fashion. Print-on-demand (DTG / Direct-to-Garment) offers the solution to minimize the textile waste that will end up in the landfills. The practices of fair trade beginning from design to manufacturing, products of good quality will last you for years. Support the movement of sensible fashion. Support local designers.